How to Announce a Speaking Slot, a Win, or an Event You Host
Media Strategy,
A conference can support three announcements: your speaking slot, what came out of it, and the event you host. Here is the timing and audience for each.
24HRPR Blog
Practical guides on press releases, media pitching, AI in PR, and founder communications. Written for founders, marketing leaders, and agency operators.
Latest Articles
How to Measure PR Progress Without Promising Coverage
Media Strategy,
Coverage is editorially independent. Measure the quality and consistency of the communications work your team can control.
One Announcement, Two Visibility Paths: Media and AI Answer Engines
AI in PR,
A clear public source and tailored outreach serve different jobs. Build both from the same verified announcement.
Your Brand Intelligence Dashboard Is Only Useful If It Changes Tuesday
AI in PR,
Monitoring becomes useful when it leads to a specific communications decision, not when it creates another tab to check.
Several Brands, Several Voices: Build Separate PR Workflows
Founder Tools,
Operators can move faster without flattening distinct brands. Separate workspaces protect voice, context, and approvals.
Why a Generic Media List Is Not a Journalist Match
Pitching,
A list of names is not research. Relevant outreach begins with beat, outlet, and recent work.
How to Respond When the News Cycle Compresses Your Window
Media Strategy,
Fast news does not require a rushed generic comment. Use a disciplined response path to decide when your perspective adds value.
The Recurring-News Calendar That Keeps PR From Becoming a Fire Drill
Product Launches,
Plan announcement inputs before urgency arrives. A recurring calendar gives lean teams room to make better editorial decisions.
Is This Actually News? A Practical Decision Before You Draft
Media Strategy,
Not every company update needs a pitch. A clear decision protects time and gives genuine moments the care they deserve.
How Lean Teams Clear the Announcement Backlog Without Lowering the Bar
Press Releases,
When every announcement waits for a quieter week, nothing gets published. Use a lighter intake and review path to ship credible work.
Founder Momentum Is Not Visible Until You Package It
Founder Tools,
Your company may be moving faster than the market can see. A deliberate announcement process turns real milestones into credibility people can find.
Answer Engine Optimization: Why AI Search Is Now Part of Your PR Strategy
AI in PR,
When someone asks ChatGPT who the leading companies in your space are, does your brand come up? AEO is the practice of making sure it does. Here's how PR work directly feeds it.
Your Founder Story Is Your PR Strategy
Founder Tools,
Journalists write about people and companies with a point of view. Not the ones with the best product. If your PR isn't working, the problem is usually that your story isn't clear yet.
The Local Press Strategy That National Brands Keep Overlooking
Media Strategy,
Local press coverage is not a consolation prize for companies that can't land national outlets. For many B2B companies and regional brands, it's the most efficient PR investment you can make.
One Press Release, Five Content Formats: Get More From Every Announcement
Content Strategy,
Most companies publish their press release and move on. The companies that get the most from a launch treat the press release as raw material for five different formats, each reaching a different audience.
Introducing the Media Researcher: AI That Finds the Right Journalists for You
Product Updates,
Building a journalist contact database used to take months of manual research. The Media Researcher does it automatically: enter a beat or geography, and the AI discovers, profiles, and verifies journalists in real time.
Introducing AI Brand Insights: Know Exactly Where You Stand in the Media
Product Updates,
We built a real-time analytics dashboard that tells you your AEO score, how your competitors are covered versus you, where your narrative has momentum, and what your homepage signals to AI crawlers.
Introducing Essential and Portfolio: PR Built for How You Actually Work
Product Updates,
We redesigned our pricing from the ground up. Essential for founders and marketing leads running one brand. Portfolio for agencies and operators running multiple brands at once.
Podcast Pitching: How to Get Booked Without a Platform or a Publicist
Pitching,
The podcast pitch is a different format than a journalist pitch. Most founders send journalist pitches to podcast hosts and wonder why they don't hear back.
The B2B PR Playbook: Getting Business Press Without a $20K Monthly Retainer
Media Strategy,
B2B companies assume they can't get press without an agency. They're wrong. The playbook is different from consumer PR, but it's learnable, and it's cheaper than you think.
Better Emails, Cleaner Billing: The Details That Matter
Product Updates,
Plan-specific confirmation emails, low-credit alerts, a consistent reply-to address, and cleaner pitch email formatting. Small changes that make a real difference.
We Did a Full Security Audit: Here's What We Found and Fixed
Product Updates,
We ran a comprehensive security review of 24HRPR and fixed every vulnerability we found. Here's a plain-language summary of what we addressed.
Introducing Press Release Collaboration
Product Updates,
Invite teammates to co-edit your press release drafts, leave inline comments, and review changes with a word-level diff. Collaboration is now built into 24HRPR.
Cleaner Press Releases, Every Time
Product Updates,
A set of quality and formatting improvements that make every press release 24HRPR produces more polished, more accurate, and closer to industry standard.
Paste a URL, Skip the Form: Smarter Content Creation Is Here
Product Updates,
Drop a URL into the company website field and 24HRPR fills in your company context automatically. Works on JavaScript-rendered sites, LinkedIn, and uploaded resumes.
We Rebuilt Our Journalist Matching Engine from the Ground Up
Product Updates,
The old scoring system mixed rules with signals and produced inconsistent results. The new engine uses pure semantic matching and gets it right more often.
Everything We Shipped to Get 24HRPR Ready for You
Product Updates,
A look at the first wave of features that shaped 24HRPR: onboarding, journalist search, smarter matching controls, and the admin tools that keep everything running.
Your Story Is Not Getting Picked Up. Here Is the Actual Reason.
Storytelling,
The problem is not your product. It is rarely your product. Journalists passed on your story because there was no story. There was only an announcement.
The Founder Bio Formula That Gets You Speaking Invitations and Podcast Bookings
Founder Tools,
Most founder bios answer one question: where did this person work before? The bios that get bookings answer a different one: what does this person have to say that no one else can say?
How a 47-Person Startup Earned Tier-One Tech Coverage in One Week (A Composite Case Study)
Media Strategy,
A composite case study in sequencing and targeting: how a lean startup structured a one-week media push. The news was real; what changed was the method.
Stop Writing These Words: What Gets Press Releases Trashed Immediately
Press Releases,
If you have ever written a press release as a founder, you have probably used at least three of the words on this list. So has almost everyone else. That is the problem.
The 5-Day Product Launch PR Timeline (What to Do Each Day)
Product Launches,
Most launches miss the moment because the PR sequence starts too late. Here is the five-day timeline, day by day, from journalist short list to follow-up.
The AI PR Playbook: How to Use AI on Your First Draft Without Sounding Like a Robot
AI in PR,
Every journalist now has a word for AI-generated press releases. It is not a compliment. Here is how to be the exception.
Why Journalists Delete 94% of Pitches Before Reading Past the Subject Line
Pitching,
A reporter at a mid-size tech outlet gets 200-500 pitches per week. She opens 30. She responds to fewer than 10. Here is which 10.
The Press Release Isn't Dead: Most Writers Are Just Doing It Wrong
Press Releases,
If you're the person at your company who writes press releases but didn't come up as a PR professional, this is for you. The format works. The execution is the problem.