Practical guides on press releases, media pitching, AI in PR, and founder communications. Written for founders, marketing leaders, and agency operators.
Press Releases —
If you're the person at your company who writes press releases but didn't come up as a PR professional, this is for you. The format works. The execution is the problem.
Pitching —
A reporter at a mid-size tech outlet gets 200-500 pitches per week. She opens 30. She responds to fewer than 10. Here is which 10.
AI in PR —
Every journalist now has a word for AI-generated press releases. It is not a compliment. Here is how to be the exception.
Product Launches —
Most product launches miss coverage not because the product is uninteresting, but because the PR sequence starts too late.
Press Releases —
If you have ever written a press release as a founder, you have probably used at least three of the words on this list. So has almost everyone else. That is the problem.
Media Strategy —
They were doing legitimate things worth covering. The news was real. What changed was the sequence and the targeting.
Founder Tools —
Most founder bios answer one question: where did this person work before? The bios that get bookings answer a different one: what does this person have to say that no one else can say?
Storytelling —
The problem is not your product. It is rarely your product. Journalists passed on your story because there was no story. There was only an announcement.