Practical guides on press releases, media pitching, AI in PR, and founder communications. Written for founders, marketing leaders, and agency operators.
Press Releases —
If you're the person at your company who writes press releases but didn't come up as a PR professional, this is for you. The format works. The execution is the problem.
Pitching —
A reporter at a mid-size tech outlet gets 200-500 pitches per week. She opens 30. She responds to fewer than 10. Here is which 10.
AI in PR —
Every journalist now has a word for AI-generated press releases. It is not a compliment. Here is how to be the exception.
Product Launches —
Most product launches miss coverage not because the product is uninteresting, but because the PR sequence starts too late.
Press Releases —
If you have ever written a press release as a founder, you have probably used at least three of the words on this list. So has almost everyone else. That is the problem.
Media Strategy —
They were doing legitimate things worth covering. The news was real. What changed was the sequence and the targeting.
Founder Tools —
Most founder bios answer one question: where did this person work before? The bios that get bookings answer a different one: what does this person have to say that no one else can say?
Storytelling —
The problem is not your product. It is rarely your product. Journalists passed on your story because there was no story. There was only an announcement.
Press Releases —
Most funding announcements get one thing right: the number. They get everything else wrong.
Media Strategy —
The hosted press page is not a media tool. It is a credibility signal for every non-journalist who searches your company name before making a decision about you.
Press Releases —
If you are the person at your company who handles announcements but your job title has nothing to do with PR, this is the only framework you need.
Press Releases —
Partnership press releases are among the most common announcements and among the most useless. The reason is structural, not intentional.
AI in PR —
When someone asks ChatGPT who the leading companies in your category are, your company either appears or it does not. Here is what determines which.
Pitching —
Subject line gets the open. Three paragraphs determine everything else. Most PR people spend 80% of their pitch effort on the wrong part.
Press Releases —
Most strategic hire announcements are published, forgotten, and never picked up. The ones that work are not about the hire. They are about what the hire signals.
Media Strategy —
If you manage more than two PR clients simultaneously without a team, the biggest threat to your business is not quality. It is context switching.
Storytelling —
The customer case study is one of the most underused sources of press-ready material in B2B companies. Most teams publish it on their website and stop there.
Pitching —
Three different pitch strategies. Wildly different outcomes depending on which one you use for the wrong story. Here is how to choose.