Practical guides on press releases, media pitching, AI in PR, and founder communications. Written for founders, marketing leaders, and agency operators.
Press Releases,
If you're the person at your company who writes press releases but didn't come up as a PR professional, this is for you. The format works. The execution is the problem.
Pitching,
A reporter at a mid-size tech outlet gets 200-500 pitches per week. She opens 30. She responds to fewer than 10. Here is which 10.
AI in PR,
Every journalist now has a word for AI-generated press releases. It is not a compliment. Here is how to be the exception.
Product Launches,
Most launches miss the moment because the PR sequence starts too late. Here is the five-day timeline, day by day, from journalist short list to follow-up.
Press Releases,
If you have ever written a press release as a founder, you have probably used at least three of the words on this list. So has almost everyone else. That is the problem.
Media Strategy,
A composite case study in sequencing and targeting: how a lean startup structured a one-week media push. The news was real; what changed was the method.
Founder Tools,
Most founder bios answer one question: where did this person work before? The bios that get bookings answer a different one: what does this person have to say that no one else can say?
Storytelling,
The problem is not your product. It is rarely your product. Journalists passed on your story because there was no story. There was only an announcement.
Press Releases,
Most funding announcements get one thing right: the number. They get everything else wrong.
Media Strategy,
The hosted press page is not a media tool. It is a credibility signal for every non-journalist who searches your company name before making a decision about you.
Press Releases,
If you are the person at your company who handles announcements but your job title has nothing to do with PR, this is the only framework you need.
Press Releases,
Partnership press releases are among the most common announcements and among the most useless. The reason is structural, not intentional.
AI in PR,
When someone asks ChatGPT who the leading companies in your category are, your company either appears or it does not. Here is what determines which.
Pitching,
Subject line gets the open. Three paragraphs determine everything else. Most PR people spend 80% of their pitch effort on the wrong part.
Press Releases,
Most strategic hire announcements are published, forgotten, and never picked up. The ones that work are not about the hire. They are about what the hire signals.
Media Strategy,
If you run PR for a few distinct brands, funds, or programs at once, context switching is the real tax. Here is the system that holds the context for you.
Storytelling,
The customer case study is one of the most underused sources of press-ready material in B2B companies. Most teams publish it on their website and stop there.
Pitching,
Three different pitch strategies. Wildly different outcomes depending on which one you use for the wrong story. Here is how to choose.