Introducing Essential and Portfolio: PR Built for How You Actually Work

We've redesigned our pricing from the ground up, and it starts from a simple question: how do you actually use 24HRPR?

Some of our users are founders or marketing leads running communications for one company. They need a reliable tool for creating press releases, generating pitches, and sending outreach when something newsworthy happens. They don't need an agency-scale setup.

Other users are fractional PR professionals, agencies, and portfolio operators who are managing communications across five, eight, or ten different brands simultaneously. They need multi-brand support, shared send capacity, and admin controls that make running multiple clients practical.

Our new plans are built for both of these realities.

Starter: For Your First Launch

If you're running your first press release campaign and want to try the full platform without a monthly commitment, Starter is the right starting point. $99 one time gives you 50 journalist email sends, valid for 12 months from purchase. One brand. No subscription required.

This is the plan for founders running a single announcement, teams testing the platform before committing to a recurring plan, and anyone who wants to see how the journalist outreach works before scaling up.

Essential: For Ongoing PR Work

Essential is built for the person who does PR consistently — a founder with regular news cadence, a startup marketing lead, or a fractional operator with one primary client. At $149 per month (or $1,499 per year, which works out to $125/month), it includes 50 journalist email sends per month for one brand.

Sends reset on your billing date each month, so there's always a fresh allocation when your next announcement is ready. Drafting and publishing press releases remain free and unlimited — the send count only applies to journalist outreach emails.

The annual plan saves $298 compared to paying month by month, and it's the right choice if you know you'll be running campaigns throughout the year.

Portfolio: For Multi-Brand Operations

Portfolio is built for agencies, PR firms, and portfolio operators managing multiple clients or brands simultaneously. At $499 per month (or $4,999 per year), it includes up to 10 brand profiles and 200 journalist email sends per month, shared across all your brands.

This means you can run campaigns for multiple clients from a single account, track outreach separately per brand, and scale without spinning up multiple subscriptions. The 200 monthly sends are pooled across all brands, so you can concentrate them on a high-priority launch or distribute them across your client roster as needed.

Portfolio is also the plan that includes the AI Brand Insights dashboard for each of your brands — competitor coverage monitoring, AEO scoring, media momentum tracking, and the other analytics that let you show clients real data, not anecdotes.

What Stays the Same

Creating press releases, founder bios, pitch emails, and product announcements is free on every plan. Importing and publishing press releases is free. Collaborating with teammates is free. The journalist database and the matching engine are available on every plan. The only metered resource is journalist email sends — everything else runs without a clock.

Getting Started

If you're already a Starter customer and want to move to a monthly plan, you can upgrade from your account page at any time. If you're new to 24HRPR, try the platform first — create a press release, run a journalist search, and see how the matching works before you decide which plan fits.

All plans are available now at 24hrpr.com/pricing.