Startup PR That Doesn't Require a PR Agency
24HRPR helps founders and small marketing teams write professional press releases, find the right journalists, and send targeted pitches — all in one workflow.
Why Startups Struggle with PR
Most startups face the same PR problem: the story is real and the momentum is there, but the process of turning an announcement into actual coverage feels opaque. PR agencies are expensive and often require minimum retainers of $5,000–$15,000 per month. DIY PR means figuring out journalist contacts, press release format, and outreach strategy from scratch.
24HRPR closes that gap with a structured workflow designed specifically for founders and small teams who don't have a PR background.
The 24HRPR Startup PR Workflow
- Write your announcement — structured AI prompts help you produce a press release with the right format, lede, quote, and boilerplate. No blank page.
- Find relevant journalists — our journalist database matches your release to reporters who cover your sector, based on their recent coverage.
- Send personalized pitches — AI-generated pitch emails are pre-personalized for each journalist and sent from your own email account.
- Publish to your newsroom — your press release is hosted on a professional newsroom page, formatted for AI search and Google discovery.
Common Startup PR Announcements
- Seed and Series A funding announcements
- Product launches and major feature releases
- Partnership and customer win announcements
- Executive hire announcements
- Company milestones (revenue, users, growth)
Frequently Asked Questions
Do I need PR experience to use 24HRPR?
No. The workflow is designed for founders, marketing leads, and operations people who need to do PR but didn't come up as PR professionals. The structured prompts guide you through everything a press release needs.
When should a startup hire a PR agency instead?
A PR agency makes sense when you have ongoing news velocity (multiple announcements per month), need proactive relationship-building with specific journalists, or are preparing for a major fundraise or acquisition where press strategy is critical. For most early-stage announcements, 24HRPR covers the workflow at a fraction of the cost.
How much does startup PR cost with 24HRPR?
Starter campaigns start at $99 and include press release drafting, journalist matching, and pitch outreach — valid for 12 months.
Will my press release get picked up by journalists?
Coverage depends on the newsworthiness of your announcement and the quality of your pitching. 24HRPR helps you write releases and pitches that journalists expect to see — which improves your odds compared to generic outreach. There are no guarantees of coverage from any PR tool.