Press release software for modern teams

What is a press release?

A press release is a structured announcement written for journalists and media outlets. It follows a specific format: a dateline, a headline that states the news, a first paragraph that answers who, what, where, and when, supporting paragraphs with context and data, a quote from a company spokesperson, a boilerplate paragraph about the company, and media contact information.

What makes a press release credible is not length or production value. It is newsworthiness (something that actually happened), a clear and quotable spokesperson, accurate facts, and a format that allows a journalist to understand the story in thirty seconds.

The 24HRPR press release workflow

Draft

Choose your announcement type: funding round, product launch, executive hire, or partnership. Answer structured prompts and get a media-ready release with the right format, headline, lede, and boilerplate. No starting from a blank document, no guessing at what to include.

Publish

Publish your release to a hosted page with structured formatting built to be found by journalists and AI search engines like ChatGPT, Perplexity, and Claude. Your release has a permanent URL you can include in pitch emails, share on social, or embed on your company website.

Pitch

Browse and validate the journalists who cover your beat. Generate a personalized pitch for each journalist based on your release, then send from your own Gmail or Outlook so replies land in your inbox, not a platform dashboard.

Pricing

Drafting and publishing are free. You only pay when you email a journalist. Starter is $99 one-time for 50 sends, valid for 12 months.

Frequently Asked Questions

How do I write a press release?

A press release opens with a dateline (city, state, and date) followed by a headline that states the news directly. The first paragraph answers who, what, where, and when. The second and third paragraphs add context, supporting data, and relevant background. Include one quote from a company executive, a short boilerplate paragraph about the company, and media contact information at the end. 24HRPR guides you through each section with structured prompts so nothing is missed.

How do I distribute a press release?

Distribution has two paths: wire services (PR Newswire, Business Wire, GlobeNewswire) broadcast to a broad subscriber list, which works for regulatory filings and brand awareness. Targeted outreach sends your release directly to specific journalists who cover your space, which is more effective for getting actual coverage. 24HRPR focuses on targeted outreach: you validate the journalists who match your announcement, then send a personalized pitch from your own inbox.

How much does it cost to send a press release?

Wire distribution typically runs $400 to $1,000 per release depending on word count and geographic scope. With 24HRPR, drafting and publishing are free. You pay $99 one-time for 50 journalist email sends. There is no monthly fee and no wire contract required.

Do press releases still work?

For targeted outreach, yes. A press release gives a journalist the complete story in a format they already know how to use, which makes it easier to cover quickly. What does not work is blasting a generic release to hundreds of unrelated reporters. 24HRPR surfaces journalists who have recently covered announcements like yours, so your outreach is relevant by default.