PR software without the enterprise price tag
24HRPR gives growing teams a single workflow to draft a professional release, validate the right journalists, and send personalized pitches, without a five-figure Cision contract.
Why teams look for a Cision alternative
Cision has been a fixture in PR for decades, but it was built for enterprise communications teams with dedicated staff, large budgets, and high-volume distribution needs. For most startups and growing companies, that is more platform, and more cost, than the job requires. That leaves a real gap: teams that need professional PR tools but are not ready for an enterprise suite.
What 24HRPR does differently
- One guided workflow. Answer structured prompts and get a media-ready release, without starting from a blank page.
- Targeting you can validate. Browse journalists by beat and recent coverage before you spend a send.
- Personalized outreach from your own inbox. Generate a pitch per journalist and send from your Gmail or Outlook so replies come to you.
- Sends-based pricing. Drafting and publishing are free. You only pay when you email a journalist.
24HRPR vs Cision: Feature comparison
| Feature | 24HRPR | Cision |
|---|---|---|
| Guided release drafting | Yes | Limited |
| Journalist database | Yes, included | Yes, add-on |
| Personalized pitch emails | Yes, from your own inbox | Manual |
| Hosted newsroom built for AI search | Yes | Varies |
| Mass wire syndication | No, we are a workflow, not a wire | Yes |
| Pricing model | Sends-based, drafting and publishing free | Annual enterprise contract |
| Starting price | $99 one-time (50 sends) | Typically five figures per year |
| Contract required | No | Yes, annual |
Frequently Asked Questions
What does 24HRPR cost?
24HRPR is sends-based. Drafting releases and publishing to your hosted newsroom are free. You only pay when you email a journalist. Starter is $99 one-time and includes 50 sends valid for 12 months. Essential is $149 per month for one brand with 50 sends per month. Portfolio is $499 per month for up to 10 brands with 200 sends per month. Annual plans include two months free.
Is 24HRPR a direct Cision replacement?
For teams that need professional release drafting, journalist validation, and targeted outreach without enterprise pricing, yes. If your primary need is mass wire syndication to hundreds of outlets at once, that is a wire service job, not ours. The honest question is whether you need a workflow or a wire. If it is a workflow, 24HRPR covers it at a fraction of the cost.
Can I use 24HRPR without a PR background?
Yes. The structured prompts are designed for founders, marketers, and communications professionals who are not PR specialists. The workflow guides you from announcement to outreach without requiring prior PR experience.
How does journalist matching work?
24HRPR analyzes your press release content and matches it to journalists in our database based on their beat, sector coverage, and recent articles. You choose which journalists to pitch and customize the pitch emails before sending.