PR Software Without the Enterprise Price Tag
24HRPR gives growing teams the tools they need to write professional press releases, find the right journalists, and send targeted pitches — without the five-figure Cision contract.
Why Teams Are Looking for Cision Alternatives
Cision has been a fixture in PR for decades — but it was built for enterprise communications teams with dedicated PR staff, large budgets, and high-volume distribution needs. For most startups, scale-ups, and growing companies, Cision's pricing starts at $5,000–$10,000+ per year before you can even publish a single press release.
That price point leaves a large gap in the market: companies that need professional PR tools but aren't yet at the scale where a full Cision subscription makes sense.
What 24HRPR Does Differently
- AI-assisted press release drafting — structured prompts pull out exactly what journalists and AI tools need to surface your story
- Journalist matching — match your release to relevant journalists from our database based on beat, sector, and recent coverage
- Personalized outreach — generate personalized pitch emails for each journalist, ready to send from your own email account
- Transparent pricing — campaign-based pricing, valid for 12 months — no ongoing subscription
24HRPR vs Cision: Feature Comparison
| Feature | 24HRPR | Cision |
|---|---|---|
| AI press release drafting | ✓ | Limited |
| Journalist database | ✓ (included) | ✓ (add-on) |
| Personalized pitch emails | ✓ (AI-generated) | Manual |
| Wire distribution | Coming soon | ✓ |
| Starting price | $99/campaign | $5,000+/yr |
| Contract required | No | Yes (annual) |
Frequently Asked Questions
Is 24HRPR a direct Cision replacement?
For startups, scale-ups, and growing companies that need professional press release writing and journalist outreach without enterprise pricing, yes. If you need wire distribution to hundreds of outlets simultaneously, Cision's wire service may still be relevant, but 24HRPR covers the core PR workflow at a fraction of the cost.
Can I use 24HRPR without a PR background?
Yes. The structured prompts are designed for founders, marketers, and communications professionals who aren't PR specialists. The workflow guides you from announcement to outreach without requiring prior PR experience.
How does journalist matching work?
24HRPR analyzes your press release content and matches it to journalists in our database based on their beat, sector coverage, and recent articles. You choose which journalists to pitch and customize the AI-generated pitch emails before sending.
What does 24HRPR cost?
Campaigns start at $99 (Starter plan, 1 campaign). Growth ($299/3 campaigns), Momentum ($799/10 campaigns), and Agency Annual ($3,900/year) are also available. Each campaign is valid for 12 months.