Prowly Was Acquired by Semrush. The Price Reflects It.
Prowly now starts at $149/month — a significant jump driven by its acquisition into the Semrush platform. If you're a startup, founder, or small team that just needs to write and send press releases, here's what that means for you.
What the Semrush Acquisition Changed for Prowly
Prowly was acquired by Semrush — the enterprise SEO platform — and its pricing now reflects that. The Base plan starts at $149/month. The Pro plan is $279/month. These are positioned as "AI PR plans," and they include features like media monitoring, audience and traffic insights, and pitch tracking analytics.
That's a capable feature set. It's also designed for PR professionals and agencies managing ongoing media programs — not for a founder sending a funding announcement or a marketing lead handling a product launch.
If you're evaluating Prowly because you want to write and send a press release, you're now being asked to pay $149/month for a platform that also tracks media monitoring and Semrush data you probably don't need. 24HRPR is built for the core use case: write a strong press release, find the right journalists, send personalized pitches.
Pricing Comparison
| Plan | 24HRPR | Prowly |
|---|---|---|
| Starting price | $99/campaign | $149/mo ($1,788/yr) |
| Multi-campaign pricing | $299 for 3 campaigns | $1,788–$3,348/yr |
| Annual contract required | No | No (monthly available) |
| Pricing model | Pay per campaign | Monthly subscription |
Feature Comparison
| Feature | 24HRPR | Prowly Base ($149/mo) |
|---|---|---|
| AI press release drafting | ✓ (GEO-optimized for AI search) | ✓ |
| Journalist/media database | ✓ (content-matched) | ✓ (AI search) |
| Personalized pitch emails | ✓ (AI-generated per journalist) | ✓ |
| Press release newsroom | ✓ | ✓ |
| Media monitoring | — | Pro only ($279/mo) |
| Pitch analytics | Basic | Pro only ($279/mo) |
| Semrush SEO data integration | — | ✓ (via Semrush) |
Who Should Use Each Tool
Choose Prowly if: You're a PR agency or in-house PR team that also uses Semrush for SEO, needs media monitoring as part of your workflow, manages ongoing journalist relationships across multiple clients, and has budget for a $149–$279/month platform.
Choose 24HRPR if: You're a founder, startup marketer, or comms lead who needs to turn announcements into targeted media outreach — without paying for a full SEO suite you don't need. Campaigns start at $99. No monthly subscription — pay when you have an announcement.
Frequently Asked Questions
Did Prowly raise its prices after the Semrush acquisition?
Yes. Prowly's current pricing starts at $149/month for the Base plan and $279/month for Pro. These prices reflect its integration into the broader Semrush platform, which includes media monitoring, audience insights, and SEO data tools that go well beyond standalone press release and pitching functionality.
Does 24HRPR have a press release newsroom like Prowly?
Yes. Published press releases are hosted on your 24HRPR newsroom page and are formatted for AI crawlers — meaning they're discoverable when people search your company in ChatGPT, Perplexity, or Google.
What's missing from 24HRPR compared to Prowly?
24HRPR does not include media monitoring (tracking when your company is mentioned in the press) or the Semrush SEO analytics integration. If those are requirements for your workflow, Prowly Pro may be worth the $279/month. For teams that primarily need to write strong press releases and pitch the right journalists, 24HRPR covers the workflow at a fraction of the cost.
Can I try 24HRPR before paying?
Yes. Your first executive bio is free, no credit card required. Media outreach campaigns start at $99 for the Starter plan.